Founded in 1993, Droog is an Amsterdam-based design studio that oversees a wide range of innovative products. Droog, the Dutch word for 'Dry,' defines itself as a concept-driven studio, a definition that is reflected in its range of witty modern lighting and furniture designs in which industrial materials and utilitarian objects—milk bottles, gas cans coat hangers—are presented in unexpected ways. Collaborations with celebrated designers, like Marcel Wanders, have produced some of Droog's most iconic contemporary designs.