Contact our design experts 1-888-222-4410 6am - 4pm PST M-F

Hygge: The Danish Guide To Comfort

Trend Report

Redefine the comforts of home with Hygge: the ever-evolving Dansk concept which prompts us to seek refuge from our media-rich lives and find calm, cozy contentment.

Comforts of Home

Embodied perfectly by soft, luxurious rugs underfoot such as the Gava Rug with its modern take on the Killim, Hygge prompts us to elevate everyday items with comfort as the main organizing principle. Bring on warm blankets, tea, candlelight and spending quality time with your loved ones. This Nordic approach to inspired coziness is perfectly summed up by our Too Beautiful To Hide Hot Water Bottle as the collective’s customary wit and irreverence transform an item whose main function is to soothe, into an object d’art.


Shop the Look



Scandinavian Modern

Hygge urges us to neatly embrace simple, easy tidying up. Got pesky electronics laying around? Made from a felt made of recycled plastic bottle fibers, the Restore Basket is the perfect answer to function meets form. Looking for a statement? The Rabari rug and Tres Vegetal Pouf create the perfect amount of visual stimulation while offering muted, rhythmic harmony underfoot. In the mood for folkloric abstraction? As animal motifs traditionally dominate Scandinavian decor, Butterfly Wall Hooks designed by in Denmark is a perfect conceptual hook to hang your coat on.


Shop the Look



Warm Geometries

To achieve an insulated feeling of repose, taking cues from a casual Scandi palette is key. As Hygge evolves, simple geometries continue to anchor us in comforting blocks of soft wool and hand-tufted neutrals. Rust gains traction as a new neutral bringing both warmth and the element of clay into what is often erroneously thought of as an all-white aesthetic. Whether we opt to add organic color-blocking to small spaces with a small rug such as the Kelim Rug or go all out and define a space in varying chromatic shades of calm from The Capas Collectionthe evolution of Hygge will finds its best expression in layers of casual, quality luxury.


Shop the Look



Comforting Nordic Shag

Of course, when talking of layered comfort, Hygge would not be truly Nordic without layers of suggested or literal Animalia. Harking back to the deep, cold winters of their Viking past, this trend orbits heavily around the notion of bringing comforts of the natural world indoors. Easily accomplished with any of our shag rugs such as the Sherpa Rug, layers of softness can transform any space into a cozy lair. Looking for a more masculine take on Viking comfort? The Joojay Armchair made of reclaimed American oak boards, solid brass and Icelandic sheep wool is the perfect addition to any corner looking for premium relaxation.


Shop the Look



Norwegian Wood

Known for its blonde wood and inspired informal contributions to the halls of design fame, a Hygge overhaul would not be complete without the addition of natural textiles and Dansk colors. The Accent Oval Lounge Table designed by the Danish architect duo Space Copenhagen embodies the essence of Scandi casual, as does the Wellbeing Blanket which is hand-loomed for superior softness. Ready to get comfortable? Unplug, light a fire, throw your feet up on one of our favorite poufs, and enjoy the stupendous winter chill of contemporary, modern Hygge.


Shop the Look