Founded in 2010, Danish design brand, &tradition, has established itself as a modern lighting and furniture company preserving Denmark's rich creative history while promoting innovative contemporary designs. Overseeing a catalogue of both vintage and contemporary designs, &tradition has reprised products by Danish visionaries, like Arne Jacobsen and Verner Panton, while collaborating with celebrated contemporary designers on a range of materially inventive and visually striking furniture and lighting designs.