About 2Modern

2Modern is a leading retailer of modern furniture, lighting, and home accessories founded by Greg Finney in 2003. Independently grown, 2Modern continues to be guided and informed by passion for authentic, thoughtfully created modern design. The 2Modern team is comprised of people that love design, with a keen focus on excellent customer service. 2Modern champions the work of 20th Century visionaries as well as emerging contemporary talent, overseeing a curated, accessible collection of beautiful modern design.


2Modern is a direct evolution of Greg Finney’s passion for attractive and accessible product design. Buoyed by his global travels and first-hand observations of objects from around the world, Greg founded 2Modern in 2003 and pioneered the concept of modern design to ecommerce.

A desire to bring curated design to a wide range of discerning consumers—and a focus on the innovators and makers behind those objects—was the concept from which 2Modern emerged. Today, Greg’s vision remains intrinsic to the 2Modern brand. As company CEO, his instincts continue to inform the company’s growth and influence, building upon his original vision of a business dedicated to beautiful, authentic design.

Our Team
  • Aaron O.
  • April S.
  • Bay B.
  • Brian J.
  • Craig L.
  • Gini M.
  • Mary M.
  • Pondi S.
  • Promila S.
  • Rachel S.
  • Ulla V.

"What’s most inspiring to me now is how we are growing while maintaining our commitment to our customers and the designers we work with. Most of our competitors no longer have their founders or their vision, and are owned by institutional investors and private equity companies. I think it is vital that we remain 100% privately owned and operated. That way, our integrity is never compromised and we can always put our customers, our brands, and our employees first."

— Greg Finney (2016)