About 2Modern

2Modern is a curator and brand ambassador for upscale modern furniture and modern lighting design. 2Modern is an authorized dealer for leading brands including Knoll, Kartell, Artek, and Emeco; and contemporary lighting brands like FLOS, Louis Poulsen, FontanaArte, and Artemide. 2Modern also represents emerging design talent, like Blu Dot, James De Wulf, Gus*, LZF, and Skram. Our website features new names on the design scene, trends, and weekly design editorials. In addition, we offer free shipping on most items over $50, easy returns, and exceptional customer service.


Greg Finney, Founder/ CEO

Following college—and after traversing the globe to assuage his cultural curiosity—Greg founded the interactive agency Carve Media in 1993, where his expertise in strategic marketing served clients as diverse as Clorox, Levi Strauss, Sun Microsystems, and Stanford University. In 2003, Greg's deep-seeded passion for design and problem solving coalesced with the founding of 2Modern, where he sought to make good product design accessible to a broader audience. Having grown his company organically since its inception, he remains dedicated to the integrity of the 2Modern brand and to serving the growing needs of a loyal customer base. Greg lives in Mill Valley, CA.

Bay Bertea, Marketing

18 years of marketing and branding experience, and projects for a range of Fortune 500 clients, have imbued Bay with a comprehensive knowledge of the e-commerce landscape. With experience across all marketing disciplines in both business-to-business and business-to-consumer—including brand identity, interactive strategy, analysis & testing, creative, and social—Bay's practical and analytical expertise is book-ended by aesthetic sensibilities informed by her design background, global travels, and and an ongoing interest in environmental causes. Bay lives and works in Mill Valley, CA.

Promila Shastri, Blog Editor & Social Media Manager

A student of visual and literary culture, Promila's formal education in painting and graphic design planted the seeds for a lifelong engagement with creative expression. 15 years spent in marketing and advertising, and a range of self-initiated artistic endeavors, have fueled an ongoing fascination with a broad swathe of creative disciplines—and, in equal measure, a visceral connection to both a well-designed object and the turn of a phrase. Following a peripatetic early life, Promila now splits her time between New York City and Long Island, NY.

Pondi Sottile, Lighting Sales Manager

An extensive resume of experience in the lighting and furniture industry, combined with an impressive sales success rate, are enduring byproducts of Pondi's genuine enthusiasm for modern design. Parlaying her esthetic inclinations into showroom management and a comprehensive knowledge of the contemporary design business, Pondi's expertise in lighting products and their nuanced applications has been further informed by more than 8 years spent in the e-commerce lighting sector. Born and raised in Miami, Pondi now lives and works in Jacksonville, FL.

Ulla Vinkman, Lighting Brand Manager/Vendor Relations

Born to Estonian immigrants, Ulla, not surprisingly, was always drawn towards the organic elegance and and utilitarian beauty of Nordic design. After earning her degree in interior design, a first post-college job in a lighting showroom began a nuanced career in the lighting design sector, encompassing a broad range of job functions, including prototype building, trade show and retail display design, and technical support. A lifelong modern design enthusiast, Ulla lives and works in northwestern New Jersey.