Founded in 2015 with a goal to define and shape what Swedish design can be, Pholc is driven by the desire to always stay "expressive, sophisticated, and informed." With a new take on Scandinavian design, Pholc believes in the power of simplicity – in creating timeless aesthetics with strong personalities. By pushing the boundaries of what lighting can be, Pholc produces exceptional quality luminaries that focus on the Scandinavian aesthetic without ever being ordinary.