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Soft Sell: The Velvet Interiors Trend

Trend Report

~Shop the Velvet Trend~

Proof that neutrals are compelling is this velvet ruched contemporary throw pillow by Chandra, which boasts a richly textured surface and a dash of hand-applied craft.

Squarely the most striking contemporary lounge chair around, Bloke by Blu Dot looks particularly fetching, upholstered in delicious ochre velvet.

A modern rug that begs to be walked over in bare feet, this hand loomed,100% New Zealand wool carpet has the velvety softness of a true scene stealer.

Just when you thought velvet was a thing of the past, along comes the velvet trend. Clean-lined modern sofas and Mid-Century chairs have been given new oomph, thanks to plush velvet upholstery, fashion runways have presented a parade of dazzling crushed velvet silhouettes, and even the cosmetics industry has traded in polished gloss for matte, velvety enamels. Anything but old school, the contemporary velvet fixation comes along at the perfect time, as the chill of winter sets in, and the enveloping softness of plush textiles becomes the modern design lover's comfort food. On this page, we revisit some of our favorite examples of modern design's velvet trend.

Contemporary design's velvet fixation comes at a perfect time, as winter's chill sets in, and enveloping textiles become the modern design lover's comfort food.

Graham & Brown Knightsbridge Flock Wallpaper

Wallpapers imbued with flock fiber technology—like Graham & Brown's flock wall coverings—are more popular than ever, their rich, velvety texture bringing both warmth and a hint of luxury to contemporary interiors.

Zoya Matte Velvet Lacquer

Zoya Iris Matte Velvet Nail Enamel

Nothing says fashion forward like velvet nail polish, and Ohio-based nail enamel company, Zoya, has best sellers in their Matte Velvet range of colors, as deep and rich as real velvet.

By Second Studio Henzel Hand Knotted Rug

It's not velvet, per say, but hand-knotted bamboo silk gives this modern rug from Second Studio a velvety pile and lustrous finish. Available in a range of rich gradients, this contemporary design makes a plush floor statement when a velvet touch is called for.

Jason Wu gold velvet dress

— Via WWD (Women's Wear Daily)

New York Fashion Week , February 2017

Jason Wu wasn't the only designer with a velvet touch at this year's New York Fashion Week. His gold velvet silhouette was only one of many luscious velvet concoctions on the runway during NYFW back in February, prompting fashionistas to proclaim velvet 'the new fabric of our lives.'

Gus Margot Sofa in Blue Velvet

Available in rich velvet upholstery (Midnight and Blush), the Gus* Margot Sofa boasts a frame constructed from kiln-dried FSC®-Certified hardwood, and cushions that contain eco-friendly synthetic-down fill. When a dash of decadence is needed, this sumptuously elegant, velvet-clad sofa rises to the occasion.

India Mahdavi Ralph Pucci Showroom, New York

— Via India Mahdavi

Ralph Pucci Showroom in New York, by India Mahdavi Architecture & Design

Few contemporary architects or designers have made velvet so much a part of their signature look than India Mahdavi. The Paris-based interior designer, who is equally well known for her radical color schemes and unabashedly curvaceous furniture, has liberally used plush velvet in virtually all her interior projects, both residential and commercial—vividly overturning conventions about velvet, once and for all.

~On Trend Velvet Designs~

Kick back glamorously in the GUBI Beetle Velvet Lounge Chair, its distinctive silhouette given extra style with luxurious upholstery that feels decadent in any color.

Sleep surrounded by velvet in this lovely modern bed from ARTLESS, which combnies perfect proportions with a silhouette entirely draped in aged velvet upholstery.

Simple graphic forms (oval and round) covered in high-quality Febrik velour, make these modern poufs from Ferm Living must-haves when extra seating is called for.

Knoll Florence Knoll Relaxed Collection in Knoll Velvet

Knoll has given the Florence Knoll Relaxed collection appealing softness, updating Mid Century modern classics for a new age. The Florence Knoll suite retains its exquisite proportions and tailored geometry, but a deeper seat and enhanced cushioning promote a more relaxed sit. Covered in Knoll Velvet, the Florence Knoll Relaxed Sofa and Armchair take on a particularly luxurious air. Available in 8 Knoll Velvet hues.

Blu Dot Bank Sofa in Velvet Mink

Guests may want to stay an extra night when they lay eyes on this modern sleeper sofa from Blu Dot, which combines generous proportions with gorgeous Velvet Mink fabric. Piped cushions and a seat depth that invites guests to sit down and stay awhile are amplified by velvety rich upholstery durable enough for casual settings, but plenty sleek when a touch of glamour is called for.