Further proof that Mid Century modern design has yet to fall out of fashion lies in the collaboration between Japanese retailer UNIQLO and Eames Office, a partnership launched last year, and already into its second product capsule release. The awkwardly named SPRZ NY EAMES collection (SPRZ NY = Surprise New York) began with a fall launch of Eames-themed clothing and accessories, including shawls, slippers, and blankets. The Eames summer launch is more compact, featuring a collection of graphic t-shirts emblazoned with illustrations of iconic Eames products—Eames Lounge Chair, Eames Hang-It-All Coat Rack, Eames Wire Chair—and a line of tote bags decorated with the designers' most familiar textiles motifs.
Eames Office, which oversees all Eames-related product licensing, sees the collaboration as a natural fit: "Like the Eames Office, UNIQLO believes that good design and quality objects should be available to all. This belief underpinned Charles and Ray’s work with innovative materials to celebrate 'the uncommon beauty of common things' and to uplift people in their everyday lives." For its part, UNIQLO can now add the Eames name to its existing SPRZ NY offerings, an initiative which the company defines as, "...a global project where art and fashion meet, creating something magical. SPRZ NY items are inspired by famed and influential artists of our time..." SPRZ NY is, more precisely, an ongoing collaboration with the Museum of Modern Art (MOMA), and currently comprises fashion and home goods inspired by the work of product-friendly artists, like Any Warhol, Jean-Michel Basquiat, Keith Haring—and now, Charles & Ray Eames.