Since its arrival on the modern design scene in 2012, the GUBI Beetle Dining Chair has quietly become one of the most recognizable contemporary chairs of the last decade. Designed by the Danish-Italian design firm GamFratesi for Danish brand GUBI, the Beetle seating range has since expanded into a suite that includes dining chairs, lounge chairs, modern barstools and counter stools, each iteration retaining its defining, rounded form, derived, as its name suggests, from the insect group.
Unveiled as a prototype in Milan in 2012, GamFratesi's Beetle Chair was an instant hit, landing atop 'most wanted' lists for good reason. At once playful and elegant, the Beetle Chair's beautifully modulated silhouette invoked its namesake to a tee, while its Mid Century overtones proved widely resonant with modern design enthusiasts eager for innovative contemporary furniture that promised timeless allure. The Beetle Chair was more than pure form, however, mimicking the anatomy of the beetle—rigid outer shell and soft interior—quite literally, merging refined good looks with beckoning comfort—an enviable formula that has proven irresistible in the ensuing years.