About 2Modern

2Modern features curated modern design from iconic and independent brands leading the way in sustainable, innovative, and unique design. Our genuine passion for design is reflected in our collection from venerable brands, such as Knoll, Kartell, Louis Poulsen, Emeco, and Heller; and rising stars, such as Blu Dot, James De Wulf, Gus*, Skram, and David Trubridge. In alignment with 2Modern's vision, we select key pieces from each brand to provide a carefully edited range of offerings to our customers. We are storytellers, brand ambassadors, and tastemakers with a keen eye for risk-taking vanguards, eco-friendly practices, and American manufacturing. 2Modern is predicated on great customer service, an easy-to-navigate website, and a knowledgeable sales department ready to assist in both trade and consumer transactions.


Greg Finney

Greg Finney's expertise in strategic marketing and sales has served his clients and businesses well for twenty years. Upon founding the San Francisco-based interactive agency Carve Media in 1996, Greg was chief strategist of digital media for clients as diverse as Levi Strauss, Clorox, Stanford University, and Sun Microsystems. His intrinsic entrepreneurial spirit led to the founding of several companies in the software and e-commerce markets, giving rise to the 2Modern brand in 2003. Greg's broad knowledge base and diverse experience has helped keep 2Modern among the leaders in the e-commerce modern furniture space for a decade.